We have debated between urban and architectural models some outdated and anachronistic for the current needs of the city inhabitant; architecture and urbanism in all cases have not managed to respond to the new needs of collective welfare; and we have seen how sometimes the life of the inhabitants of the main cities of the world has turned into standards where balance and happiness do not manage to climb from the base of the pyramid of priorities imposed by the demands of the prevailing modern life. We initiated a campaign of conscious development; we encourage professionals and developers to join an ethical and responsible commitment in their participation in the construction of the urban habitat of the future.

We initiated a campaign of conscious development; we encourage professionals and developers to join an ethical and responsible commitment in their participation in the construction of the urban habitat of the future.

Generation of HUMAN value in its environmental commitment and in its contribution in the construction of quality of family, community and personal life.
URBAN value in the construction of public space through architecture and in the committed search for urban improvement for the reconstruction of social support networks. Broken by sub-urbanization and the overwhelming pace of contemporary urban life.
ECONOMIC value for the commitment in the participation and management of economically profitable projects under ethical, fair and shared development principles.

HUE THINKING: a vision of "nuanced" ideas and a balanced way of life; where design is a tool for well-being and shared productive growth; and where the footprint of this integral growth seeks to generate a positive impact on the environment of the human habitat.

This becomes a discourse of invitation to reflection; In eight design principles that we propose and share in search of feeding the discussion and the collective reflection; A series of consultations and "virtual coffees" with thinkers on the future of the city, A conceptual and project work that through its implementation demonstrates that another reality is possible and that we can positively influence human life in the city from architecture with values.

HUE Principles

We share these principles that more than rules are lines of action that inspire and guide the search for integral solutions to harmonize Human, Urban and Economic needs, thus making Architecture and Urbanism a tool to enrich City life.

Urban Agenda

From the point of view of Architecture, we understand that our purpose as a discipline is to be an instrument in the construction of cities and buildings that are more humane and socially responsible; more environmentally efficient and more productive in economic and financial terms. It is for this reason that we propose to unite visions in the generation of an agenda of thought where diverse experiences, skills, lines of action and fields of work converge in a collective reflection from Architecture, Urbanism and Landscaping to generate new approaches and strategies that allow us to make human life in the city a sustainable and valuable experience for future generations.

What we need?

Your support in the dissemination of ideas, values and proposals that will make our cities have a better quality of life, better relations with the environment and greater productivity in the construction of commercial, residential and corporate spaces. We want you to help us. Together we must improve life in cities. Participate. Do your thing. Take action.

Together we can build another reality ... Join in!

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